Laurent Clerc Pioneer Teacher Essays -- Essays Papers

Laurent Clerc Pioneer Teacher 1785-1869 Laurent Clerc was born in LaBalme, France, on Dec. 26 1785. His father was Mayor of the town and the family could boast of a long line of magistrates in the Clerc lineage. At the age of one, the infant fell from a kitchen chair by accident into a nearby fireplace. He was burned on one side of his face and a fever left him totally deaf. He had uncle also named Laurent Clerc, who heard about the school for the deaf in Paris. When he was twelve years old, his uncle brought him to Paris and took him in the Royal Institution for the Deaf. In 1816, his eight year as a teacher, an event happened which changed the course of his life. He met a young idealist from America, Thomas Hopkins Gallaudet, who had gone to Paris to learn the best method of educating the deaf. Gallaudet could spend three months at the Royal Institution. He realized that Clerc had the expertise and "deaf experience" to help him fulfill his mission of found the first school for the deaf in America. Clerc became the assistant. Clerc and Gallaudet rode on the ship. Gallaudet taught Clerc the English language and Clerc taught Gallaudet sign language. They arrived in New York on Aug.9th. Gallaudet was Clerc's interpreter and Clerc gave many speeches. They spent the next seven months traveling throughout the east, from Boston to Philadephia. They also interviewed parents of deaf children. The first school was established at Hartford. It opened on April 15, 1817. Gall...

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Marketing planning – Introduction Author: Jim Riley Last updated: Sunday 23 September, 2012 Introduction A plan is a way of achieving something. Your revision plan is a way of helping to achieve success in business studies exams. The Christmas present shopping list is a simpler example of a plan – a way of ensuring that no-one gets missed on 25 December. In business, It Is no different.If a business wants to achieve something, It Is more likely to do so with a well-constructed and realistic plan. What does planning involve? Planning involves: ? Setting objectives, quantifying targets for achievement, and communicating these targets to people responsible for achieving them Selecting strategies, tactics, programmes etc for achieving the objectives. The whole topic of planning brings with it some Important terminology that it is worth spending time getting to know well.You will come across these terms many times In your study of marketing (and business studies in general): Strategy Strategy is the method chosen to achieve goals and objectives Example: Our strategy is to grow sales and profits of our existing products and to broaden our business by ntroducing new products to our existing markets Tactics Tactics are the resources that are used in the agreed strategy Example: We will use our widespread distribution via UK supermarkets to Increase sales and existing products and Introduce new products Goals Goals concern what you are trying to achieve.Goals provide the â€Å"intention† that influence the chosen actions Marketing planning – values and vision Introduction to Values and Vision Values form the foundation of a business' management style. Values provide the Justlflcatlon of behaviour and, therefore, exert significant Influence on marketing decisions. hy are values Important in marketing? Many Japanese businesses have used the value system to provide the motivation to make them global market leaders.They have created an obsession about winning that is communicated at all levels of the business that has enabled them to take market share from competitors that appeared to be unassailable. For example, at the start of the 1970's Komatsu was less than one third the size of the market leader – Caterpillar – and relied on Just one line of smaller bulldozers for most of Its revenues. By the late 1980's it had passed Caterpillar as the world leader in earth-moving quipment.It had also adopted an aggressive diversification strategy that led it into markets such as industrial robots and semiconductors. If â€Å"values† shape the behaviour of a business, what is meant by â€Å"vision† and how does it relate to marketing planning? To succeed In the long term, businesses need a vision of how they will change and Improve In the future. The vlslon of the business gives It energy. strategy. What are the components of an effective business vision?Davidson identifies six requirements for success: â €“ Provides future direction – Expresses a consumer benefit – Is realistic – Is motivating Must be fully communicated – Consistently followed and measured Example: Our goal is to achieve market leadership in our existing markets Objectives Objectives are goals that can be quantified Examples: – We aim to achieve a market share of 20% in our existing markets – We aim to penetrate new markets by achieving a market share of at least 5% within 3 years – We aim to achieve sales of growth of 15% per annum with our existing products Aims Aims are goals that cannot be measured in a reliable way.However, they remain important as a means of providing direction and focus. Examples: We aim to delight ur customers Marketing Study Note Home I Latest Marketing Resources from the tutor2u Blog I Marketing Revision Quizzes Marketing Objectives Introduction to marketing objectives Let's face it. Of the four main functional areas ofa business, market ing has to be the most important! Marketing is at the heart of a business.Remember the definition of marketing: â€Å"The process of identifying, anticipating (predicting) and satisfying customer needs profitably' Almost every activity that a business undertakes can be linked back to this definition, whether it is: Raising finance to support an investment n new product development Introducing quality assurance and lean production to improve product profitability Training staff to improve customer service standards Ultimately, almost every functional activity or objective can be linked back to marketing.A similar picture emerges when you consider how corporate objectives link to the functional objectives for marketing. Typical corporate objectives might be to: Bea market leader within 5 years To grow market share by 5% in core markets To become the most trusted and recognised brand in our industry Each of these has a strong marketing element. Marketing objectives need to be seen as part of a hierarchy of objectives, in the sense that they are shaped and informed by the corporate objectives.A corporate objective influences a marketing objective, which in turn shapes the marketing strategies and marketing tactics employed: Marketing planning – the mission statement Mission A strategic marketing plan starts with a clearly defined business mission. Mintzberg defines a mission as follows: â€Å"A mission describes the organisation's basic function in society, in terms of the products and services it produces for its customers†. A clear business mission should ave each of the following elements: Taking each element of the above diagram in turn, what should a good mission contain? (1) A Purpose Why does the business exist?Is it to create wealth for shareholders? Does it exist to satisfy the needs of all stakeholders (including employees, and society at large? ) (2) A Strategy and Strategic Scope A mission statement provides the commercial logic for the business and so defines two things: – The products or services it offers (and therefore its competitive position) – The competences through which it tries to succeed and its method of competing A usiness' strategic scope defines the boundaries of its operations. These are set by management. For example, these boundaries may be set in terms of geography, market, business method, product etc.The decisions management make about strategic scope define the nature of the business. (3) Policies and Standards of Behaviour A mission needs to be translated into everyday actions. For example, if the business mission includes delivering â€Å"outstanding customer service†, then policies and standards should be created and monitored that test delivery. These might include onitoring the speed with which telephone calls are answered in the sales call centre, the number of complaints received from customers, or the extent of positive customer feedbackvia questionnaires. 4) Valu es and Culture The values of a business are the basic, often un-stated, beliefs of the people who work in the business. These would include: Business principles (e. g. social policy, commitments to customers) Loyalty and commitment (e. g. are employees inspired to sacrifice their personal goals for the good of the business as a whole? And does the usiness demonstrate a high level of commitment and loyalty to its staff? ) Guidance on expected behaviour – a strong sense of mission helps create a work environment where there is a common purpose What role does the mission statement play in marketing planning?In practice, a strong mission statement can help in three main ways: It provides an outline of how the marketing plan should seek to fulfil the mission It provides a means of evaluating and screening the marketing plan; are marketing decisions consistent with the mission? It provides an incentive to implement the marketing plan Marketing planning – the link with strate gy Businesses that succeed do so by creating and keeping customers. They do this by management constantly have to assess which customers they are trying to reach and how they can design products and services that provide better value (â€Å"competitive advantage†).The main problem with this process is that the â€Å"environment† in which businesses operate is constantly changing. So a business must adapt to reflect changes in the environment and make decisions about how to change the marketing mix in order to succeed. This process of adapting and decision-making is known as arketing planning. Where does marketing planning fit in with the overall strategic planning of a business? Strategic planning (which you will cover in your studies of â€Å"strategy' is concerned about the overall direction of the business.It is concerned with marketing, of course. But it also involves decision-making about production and operations, finance, human resource management and other bus iness issues. The objective of a strategic plan is to set the direction of a business and create its shape so that the products and services it provides meet the overall business objectives. Marketing has a key role to play in strategic planning, because it is the Job of marketing management to understand and manage the links between the business and the â€Å"environment†.Sometimes this is quite a straightforward task. For example, in many small businesses there is only one geographical market and a limited number of products (perhaps only one product! ). However, consider the challenge faced by marketing management in a multinational business, with hundreds of business units located around the globe, producing a wide range of products. How can such management keep control of marketing decision-making in such a complex ituation? This calls for well-organised marketing planning.What are the key issues that should be addressed in marketing planning? The following questions lie at the heart of any marketing (or indeed strategic) planning process: Where are we now? How did we get there? Where are we heading? Where would we like to be? How do we get there? Are we on course? Why is marketing planning essential? Businesses operate in hostile and increasingly complex environment. The ability of a business to achieve profitable sales is impacted by dozens of environmental factors, any of which are inter-connected.It makes sense to try to bring some order to this chaos by understanding the commercial environment and bringing some strategic sense to the process of marketing products and services. A marketing plan is useful to many people in a business. It can help to: Identify sources of competitive advantage Gain commitment to a strategy Get resources needed to invest in and build the business Inform stakeholders in the business Set objectives and strategies Measure performance justification of behaviour and, therefore, exert significant influence on marketing e cisions.Why are values important in marketing? Caterpillar – and relied on Just one line of smaller bulldozers for most of its revenues. markets such as industrial robots and semiconductors. If shape the marketing planning? To succeed in the long term, businesses need a vision of how they will change and improve in the future. The vision of the business gives it energy. It helps motivate employees. It helps set the direction of corporate and marketing providing better value for the customer than the competition. Marketing Marketing planning – values and vision

Advantages and Disadvantages of Having a Mobile Phone

This is a quite hot topic,espeaially for students in campus! net has collected this sample coposition for you! 1. 2. 3. Nowadays,with the rapid development of IT and information industry, cell phones play a dominant role in towns people's life. But, like everything else, they have both favorable and mffavorahle aspects. First, it's useful. As a wireless mobile telephone, it's easy and handy to early to wherever one goes and call the callee however far away he is. Therefore, it greatly facilitates people's life. Second, it's convenient. Whenever one meets trouble or something urgent, one can nmke a call immediately. Most important of all, it's a very helpful companion. With a multirfunction cell phone in hand, one can easily get on the Net, browsing the useful information, conducting e-commerce and doing whatever one can do via Internet. However, just as everything has two sides, the cell phone also has many disadvantages. To begin with, it's expensive to buy and costly to pay the hills, esp. that of global service. To make matters worse, it's also easy to lose and costly to get it repaired. Worst of all,it's not as clear as a family telephone and sometimes the number dialed is often not available. Last but not least, it's alleged the microwaves in it might do harm to people's health. In my opinion,with its expenses greatly reduced after China's entry into the WTO, it will face an ever brighter future in its development. Someday most of them will be developed into new Intemet-enabled mobile phones, which will be as useful as pocket computers. And I believe its advantages will not only offset its disadvantages, but also far outweigh them.

7 Pep Talk Points About Writing

7 Pep Talk Points About Writing 7 Pep Talk Points About Writing 7 Pep Talk Points About Writing By Mark Nichol Fiction? Nonfiction? It doesn’t matter. It’s all about getting started, but you’ll need a few supplies, and some directions, for your journey: 1. The Elevator Pitch Imagine you’re in an elevator, and a literary agent, a theatrical producer, or a movie star steps in. After a quick greeting (we’re fantasizing here), you mention that you’re writing a story and they ask you what it’s about (fantasizing roll with it). You have 15 seconds before they step off the elevator and (unless you take my advice) out of your life forever. What do you say? That’s an elevator pitch. Without a pitch, you have no story. (Sometimes it’s the first sentence.) Nonfiction? Same. 2. The First Word Sit down and write the first word that comes into your head. The page isn’t blank anymore, and you now have permission to continue. 3. Procrastination Work it into your writing schedule. When you’re getting started each day, allow 5, 10, or 15 minutes to do something else an administrative task, a spot of research, scanning your notes or what you wrote yesterday (but don’t dive in to revise it). Then, when your time is up, get to work. 4. Exposition You’ve heard it before, but you can’t be reminded often enough: Show, don’t tell. Don’t describe how someone feels; illustrate attitude or emotion with actions, not observations. This rule applies to nonfiction as well as fiction. 5. Purpose â€Å"What’s my motivation?† is the cliched actor’s query, but it’s a good question. Your characters are actors, too (but let’s not get distracted about film rights just yet). What do they want? What are they willing to do to get it? When you answer the first question, it’s easier to produce the answer to the second one also known as a story. 6. Challenges A story without obstacles is like well, like a dull story. Readers identify with characters who get knocked down, dust themselves off, and get knocked down again. Rinse and repeat. Whether, on the last page, they end up on their feet or on a slab is up to you, but a story without significant challenges to the protagonist(s) is called a manuscript, not a book. 7. Rejection Did you give up on dating after you were turned down the first time? If you want your manuscript to â€Å"go out with† an editor or an agent, you must persevere. Each â€Å"No† brings you one step closer to â€Å"Yes.† And there will be a â€Å"Yes.† Unless you quit before you hear it. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:When to Use â€Å"That,† â€Å"Which,† and â€Å"Who†Using the Active Voice to Strengthen Your WritingCapitalizing Titles of People and Groups

English Essay Writing Outline

English Essay Writing Outline English Essay Writing Outline English Essay Writing Outline Prior to writing English essay, you need to develop strategies for thinking and questioning. Setting up comparisons, questioning propositions, checking an argument for validity are all relevant for essay writing. Here are some useful strategies for your English essay writing outline. Ultimately, you will need to devise the one you can comfortably use while writing college English essay. Strategy one: Introduction (raise an issue). Say why X, Y and Z are important. Say what your English essay discusses and what the order is in which it is structured. Set the context, generate a background, and touch on issues. Review the background literature if it is necessary for English essay writing. Make specific comparisons. Give examples. Construct an argument based on evidence (main body of an essay). Draw some conclusions if you can. Summarize if necessary and point out any important implications. Add references, bibliography, and an appendix. Strategy two: Decide on approximately ten areas you want to write about. Write an outline and introduction. Write logically from paragraph to paragraph. Search for a more appropriate structure. Try out at least 3 structures. Choose one of these and redraft an English essay. Look at the overall shape. Is there an argument? Use a checklist devised by you to see if you have considered everything you needed to consider. Add references, bibliography, and an appendix. Good Essay Topics There are many ways to write about the same essay topic. Writing an essay sometimes you are clarifying a point, sometimes analyzing the implications of the point you have just made. Below are the four common strategies for English essay writing.   You are welcome to choose any strategy: 1 Describing 2 Interpreting 3 Generalizing 4 Hypothesizing The commonest form of English essay writing and the one that is the easiest to apply is describing. Description may be essential if you have to analyze the rigorous analysis and provide insightful comment. It is rarely possible to sustain lengthy description without moving to other forms of writing, especially if it is passive, factual description of events and situations. If you are not sure whether your academic English essay writing is descriptive without being analytical, try to find propositions within the essay. If none exists, then you probably have a mere description rather than expression of a point of view. Description acts as a symbol from which the reader can easily understand the message of the English essay.   Placing an order at .com, you receive custom written English essay and free outline.   In addition, you are welcome to request free services such as editing, revision, and cover page.   We are open for mutually beneficial cooperation based on tr ust and respect.

Harriet Tubman- the most respected personalitie of the 19th century Essay

Harriet Tubman- the most respected personalitie of the 19th century - Essay Example Harriet Tubman began working as an underground rail operator around 1850; this was immediately after the death of Edward Brodess in 1849. The death of Brodess left Tubman and the remaining members of her family at risk of being sold so as to settle some of her master’s debts. She ran away to freedom and found her way through the Underground Railroad to Philadelphia. In Philadelphia, she began working as a domestic help in saving some of the money she was being paid with the aim of saving her family members from slavery. The Underground Railroad was not a real railroad but a way for slaves to escape to freedom in the north. She was an operator or a conductor (Bradford ). These are the people who helped the slaves run away to freedom. These conductors showed the slaves where to hide so that the slave-hunters could not get them. They also got the food to eat and clothing before they got an alternative source of income.  She worked hard to save money for the intended trip home. Immediately the money was enough she left her job to free her sister.  ... She ran away to freedom and found her way through the Underground Railroad to Philadelphia. In Philadelphia she began working as a domestic help in saving some of the money she was being paid with the aim of saving her family members from slavery. The Underground Railroad was not a real rail road but a way for slaves to escape to freedom in the north. She was an operator or a conductor (Bradfrod ). These are the people who helped the slaves run away to freedom. These conductors showed the slaves where to hide so that the slave hunters could not get them. They also got them food to eat and clothing before they got an alternative source of income. Tubman initial aim was to get her family to liberty after she had freed herself to Philadelphia. She worked hard to save money for the intended trip home. Immediately the money was enough she left her job to free her sister. This is where her work began that later gave her the recognition that she has had until today. Tubman felt bad about th e suffering experienced by her family, friends and relatives in the hands of their masters. In the process of freeing her sister she decided to include others on the first trip (Sernett 20-50). She managed to save her family including her father, mother, brothers and sisters, cousins and nephews. It is estimated that she made between eleven to thirteen trips saving and protecting many slaves from masters and slave hunters. The many trips to free slaves made her famous for her work at the same time risking her life. At one moment the slave hunters grew tired of her activities and in decided to offer an award worth $ 40000 to anyone who would bring them Tubman. This did not deter her in her endeavor to

My Old Neighborhood Essay Example | Topics and Well Written Essays - 1000 words

My Old Neighborhood - Essay Example To start with, few years ago I went back to Benzie County found in Michigan State. This is where I grew up and made a lot of childhood friends. As I walked through the town from the train station, I saw various buildings that reminded me of my childhood age. Surprisingly, I bumped on one of my childhood friends by the name Christine, who worked at a law firm that was closely located to the train station. As the fate would have it, we got into a nearby restaurant where we shared a lot about our current lives and our childhood memories. Since Christine took up a job in Benzie County after completion of college education, she had seen a lot of transformation that took place in the county over the years. She enlightened me about other childhood friends who also decided to stay in Benzie County and also about political transformations that shaped the evident changes in the county. However, the stories by Christine were not striking compared to what I saw since I related what I saw to the memories of my childhood period. Firstly, as I was heading to the estate where I actually lived with my parents, I recounted how the tarmac road was well maintained by the local authority and plenty of vegetations were planted by the road side through a beautification program that was initiated by the then county clerk of Benzie County. In most weekends during my childhood, I spend my afternoons with my friends, at a section of the road that was not commonly used by vehicles, while skating. The reasons for using the section of the road were that the smooth surface was essential for good skating and there was an attractive atmosphere, which was cool because of the water used to irrigate flowers planted by the road. Apart from the road where I frequented for the skating sessions, there was a well kept playground located near our estate. The field was very attractive due to the presence of green vegetation at the edges and well trimmed