The Impact Of Social Media On Business Objectives

The use of social media to support business objectives is already a popular strategy among business organizations, especially those that recognize social media has a useful tool for establishing and maintaining profitable relations with the market. However, it is interesting to note that business representations in traditional media, such as magazines, could be different from business representations in the social media. Such differences in representation put emphasis on how the features of social media impose certain requirements that businesses need to effectively satisfy, such as the requirement on maintaining engaging communication with the target market. This report evaluates the representations of Valentino, and compares such†¦show more content†¦In Vogue magazine, the reader is simply presented with text and images that directly come from the company, based on what the company wants to show to the target customer. For example, Valentino shows off its rights, such as h andbags and sunglasses in ways that have been stylized and designed based on the corporate ideals of the firm. The representations of the company in the social media are similar because the company also provides images and textual information about its products. For example, on Twitter, the company frequently shares images of its products, such as handbags and dresses. However, the representations of the company on the social media are significantly different from its representations in bold magazine. For example, in the social media, the company actually uses considerable amounts of information coming from various sources. For example, on Twitter, the company retweets information coming from other Twitter users. One could easily find Valentino retweeting tweets from other users like MatchesFashion.com and Grazia_Live, and even individual customers like Rosario Dawson. In this regard, while the company uses mainly company-sponsored information in representing itself through the traditional media like Vogue magazine, the company uses information from other companies and individual people in addition to company-sponsored information on the social media, especially Twitter. This is

The Dinosaurs and Prehistoric Animals of Arkansas

Outline and assess the view that the role of education...

Outline and assess the view that the role of education system is to justify and reproduce social inequalities (50) The view that the role of educations system is to justify and reproduce social inequalities is one from a Marxist perspective. They believe that capitalism creates inequality and allows those with wealth to keep theirs. Bowles and Gintis argue that there is a very close relationship between education and work. This is called the correspondence principle. Bowles and Gintis argue that in a capitalist society they are known to give children different types of education based on the class than on their actual ability. Meaning that schools will give working class children a different type of education in comparison to middle†¦show more content†¦Children at these schools are more likely to be taught to be more in command of the situation that they are in. Bowles and Gintis also reject the idea that the education is meritocratic, and providing equal opportunities for everybody. Middle class children will gain high qualifications and receive higher pad jobs because of their ability but also through their large quantities of cultural capital. Whereas working class children may not have the same opportunities to receive cultural capital this creating inequalities within the education system, much like the class system. This is called cultural reproduction. Bourdieu believes that education reproduces the culture and class system. It shows the importance of the upper class culture and therefore reinforces the power those have over the working class. They are allowed to do this by basing the education system off cultural capital, whilst the culture that the working class children are receiving is not on the education system and therefore they lose interest. Bourdieu believes that education has been developed by the bourgeoisie and therefore the working class have never had any real ownership on the education system they are forced to be a part of. However functionalists believe that the education institution is there and built for a reason, that it affects and benefits both theShow MoreRelatedRacism and Ethnic Discrimination44667 Words   |  179 PagesDevaluation of local knowledge 43 5.3.7 Reproduction of racism in artistic production 43 5.4 Manifestations of ethnic discrimination in the social sphere 43 5.4.1 Lack of socio-demographic information 44 5.4.2 Social exclusion 45 5.4.3 Discrimination in health care 45 5.4.4 Discrimination in churches 46 5.4.5 Discrimination in education 47 5.4.6 Discrimination in processes promoted by international cooperation agencies and development aid 48 5.4.7 Discrimination through theRead MoreOrganisational Theory230255 Words   |  922 Pagesand provides an advanced introduction to the heterogeneous study of organizations, including chapters on phenomenology, critical theory and psychoanalysis. 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Collaborate with your colleagues, find a mentor, attend virtual and live events, and view resources www.WhereFacultyConnect.com Pre-loaded, ready-to-use assignments and presentations www.wiley.com/college/quickstart Technical Support 24/7 FAQs, online chat, and phone support www.wileyplus.com/support Your WileyPLUS Account ManagerRead MoreStrategic Marketing Management337596 Words   |  1351 Pagesprovisions of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London, England W1T 4LP. Applications for the copyright holder’s written permission to reproduce any part of this publication should be addressed to the publisher Permissions may be sought directly from Elsevier’s Science Technology Rights Department in Oxford, UK: phone: ( 44) 1865 843830, fax: ( 44) 1865 853333, e-mail: permissions@elsevierRead MoreAcca F5111177 Words   |  445 Pagespublication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of BPP Learning Media Ltd. Published by BPP Learning Media Ltd BPP House, Aldine Place London W12 8AA www.bpp.com/learningmedia Printed in the United Kingdom We are grateful to the Association of Chartered Certified Accountants for permission to reproduce past examination questions. The suggested solutionsRead MoreQuality Improvement328284 Words   |  1314 Pagesnumber of trees cut each year does not exceed the amount of new growth. This book is printed on acid-free paper. Copyright  © 2009 by John Wiley Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission

Comparison of the Greek Religion in the Iliad to Christianity

Comparison of the Greek Religion in the Iliad to Christianity Throughout the Iliad of Homer there can be seen many features of the Greek religion. The features of religion that appear throughout this epic poem are those that existed during the time of Homer. By taking a better look at theses main features it can be seen that they are similar to those of Christianity today. Some of the existing main features of both are the following: the belief in gods or God, prayer, sacrifice, and funeral rites. However, despite these similarities, each feature is observed differently by the two religions. The Greeks in the Iliad believe in many gods. Each god has a specific â€Å"power† or â€Å"gift† that is known by people. Zeus is the†¦show more content†¦Christians, unlike the Greeks of Homer’s time, believe in one God Almighty (Genesis 17: 1-4). He is seen as divine entity, who knows all and sees all. In this aspect he is definitely not seen by Christians as having any human characteristics, like the gods of the Iliad are seen by the Greeks. Like the Greek gods, the Christian God too had a mortal son. To Christians he is known as Jesus, and was sent to earth by God (John 3: 1-2). Like a mortal he was able to die. However, unlike a regular mortal, Christians see his death as a symbol of salvation. They believe that he has died for their sins, therefore saving the Christian people. Although the Christians worship only one God, they see him as three people. This includes God the Father, God the Son, and God the Holy Spirit. In the Iliad of Homer mortals make requests to the gods through verbal prayer. The gods often answer and speak back to the mortals. This can be seen when Chryses prays to Apollo (1.35-42). He is praying to request assistance from the god. He needs help getting his daughter Chryseis back. The god verbally speaks back to Chryses. He then answers his prayer by physically sending a deadly plague throughout the Achaian camp, killing hundreds of the troops. As can be seen through this example, the Greeks in the Iliad had actual one on one conversations with a god during time of prayer.Show MoreRelatedThe Song Of Roland And The Iliad933 Words   |  4 Pages The Song of Roland and The Iliad are both epics that represent the cultural viewpoints of medieval France, and Ancient Greece, respectively. The Song of Roland, based on historical fact, details the heroism of one of Charlemagne’s knights, Roland, when fighting against an overwhelming force of foreigners to defend the rear of Charlemagne’s army. In comparison, The Iliad accounts the triumphs of Achilles during the mythical Trojan Wars to win possession over the beauty of Helen. Despite similaritiesRead More Essay on Christianity vs. Greek Mythology1309 Words   |  6 PagesThroughout many ages religion has been a very important part of history. 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The Downside Risk of Best College Paper Writing Service That No One Is Talking About

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Accommodation Management of Pullman hotels - Myassignmenthelp.Com

Question: Discuss about the Accommodation Management of Pullman hotels. Answer: Background Pullman hotels and resorts is a group that has 5-star rated hotels all over the world. Staying at the Pullman is like an experience in itself as most of the hotels are an exquisite example of luxury and comfort. The hotel that is going to be discussed in this assignment is Pullman Sydney Hyde Park. The place is established in 2010, situated in 36 College Street,Sydney,NSW. The hotel is perfect for both business as well as leisure as there are not only contemporarily designed rooms for the guests there are also conference rooms and business centers facilities. The location is perfect for the guests as the most of the tourist attractions of Sydney is situated nearby and it is also close to the airport as well, this makes the location of the hotel perfect for the guests. There are 241 rooms and suites, which are well equipped with commodities which will add to the convenience of the guests. There are also special executive accommodation for the people who want to book for business purpo ses. There are seven conference or function rooms and the largest conference room can accommodate up to 250 people and there are also provisions for hosting an outdoor event. The conference rooms are all loaded with latest technology to facilitate conferences and meetings. The group of Pullman hotels is owned by the Accorhotels group (Pullmansydneyhydepark.com.au2018). Roles of housekeeping department The quality of housekeeping is one of the most important aspects that are inspected by a visitor before checking into a hotel. On research, it was found the major issues of customer dissatisfactions were related to the housekeeping department. If the customers were dissatisfied with the housekeeping department then there is high chance of them not coming back or recommending to others. Despite of the tremendous cost incurred in the operations or the housekeeping department it was found that the efforts were not enough to please the customers. Majority of operations are involved in this particular department (Wood 2017). These operations require both finance and human resource. In other words, it can be said that the housekeeping department needs to coordinate with the finance as well as the human resource department for its daily operations. It is the responsibility of the department to achieve 100 percent efficiency. The role of the workforce and the entire department is to ensure t hat the standards of cleanliness are maintained in all the areas where the customers move. They provide linen to all the rooms, dining area, guest lounge and waiting areas (Wood 2017). They ensure that all the staff members get clean uniforms. They are accountable for the laundry requirements of hotel linen, uniform of the staffs and clothing of the guest. They take care of the decorations of the entire hotel. The housekeeping department Pullman Sydney Hyde Park takes the responsibility of renovation and refurnishing the property after seeking proper consultation from the management and interior designers. They take the responsibility of providing training to all the staffs of the hotel. They coordinate with other departments of the hotel for carrying out the daily operations (Wood 2017). Tasks of Housekeeping department at Pullman Sydney Hyde Park Providing necessary supplies to the rooms Mopping, cleaning and setting up the basic requirement for the guests Cleaning and the washrooms and the bathrooms Arranging the rooms Decorations of the rooms and customer areas Cleaning the windows and the glass Linen and Laundry services (Yildiz2015) The functions of housekeeping department Basic functions- The housing department takes responsibility to keep the venue clean and maintain proper sanitation as it determines the service quality. There is fitness center, Jacuzzi, sauna facilities in the hotel where sanitation and hygiene is of utmost importance and this is taken care by this department. They use department with the vacuum cleaners for cleaning clean the rugs, carpets in the rooms, hallways and dining area. They dust the furniture of the hallways, public areas and rooms of the guests. Their duty is collect trash from the rooms (Wood 2017). They ensure that the trash cans of the entire hotel are emptied. The bed sheets are changed. It is there responsibility of the housecleaning checks the supplies of the guests, toiletries and toilet paper are to be placed whenever there is requirement. They provide room services to the guests. They cater the special needs and requests of the customers (Walker 2016). The restaurant and the lounge area have different set of staffs as they are not responsible for cleaning these areas. The housekeeping department also assists the audiovisual team in setting up the requirements of the client during a meeting or conference. Supervisory functions The first line supervisors take the charge for organizing and coordination of cleaning related activities. They identify the areas that is required to be attended they also keep track with the reception to find out the guests who are leaving to keep the rooms ready for the next person who checks in (Pullmansydneyhydepark.com.au2018). They maintain coordination in all the activities also with the other departments of the hotel. It requires proper scheduling. The first line of the managers under the supervisory functions assigns tasks to the staffs. The supervisors of the housekeeping department ensure that all the necessary equipment of the housekeeping department like the vacuum cleaners and floor polishers are properly maintained. One of the main responsibilities of the managers is to see that all the expectations of the customers are met (Nayak et al. 2016). They resolve issues and address the issues faced by the guests with proper solutions. Management Functions As Pullman is a 5-star rated hotel there is a prominent housekeeping management department who are in charge of the staffs working in the department from an administrative perspective. The managers of the housekeeping department of Pullman Sydney Hyde Park take care of the procurement of the resources. They plan budgets and allocate resources for carrying out the operations. They set the housekeeping standards and make sure that the set standards are followed. They provide training to new recruits. Managers conduct in-service sessions where they communicate the company policies, procedures, strategies, goals and objectives of the organization. They also train the staffs so that they can effectively and efficiently use the equipment. They track the inventory of the supplies; they maintain payroll record and make the budget of the department. They also prepare sales, expense and occupancy reports. They boost the morale of the employees. Above all they ensure that the safety procedures are obeyed (Mensah and Dei Mensah 2013). Role of the Guests The needs and the requirements of the customers are the prime focus of the housekeeping department. In order to satisfy the customers the management tries hard to take all the necessary steps to fulfill the needs of the customers. They maintain and clean the room so that there are less complains from the customers. Clean rooms, organized beds, shiny furniture, soothing ambience and jovial room service staffs will definitely make the guests happy. If the customers are not satisfied they are bound to shift to some other hotel that might provide them better services. If the guests are, happy they will definitely come again and if they are not happy, they will not come again. The role of the customers is simple as their satisfaction level determines the growth of the hotel. The hotel will have profit in the future or not. If the rooms and services are not up to the mark, they will give bad reviews and the word of mouth that will act in negatively for Pullman. The guests of the hotel have been giving reviews about the hotel that it is not providing quality services. This has led to reduction in the sale of the rooms and fall in sales. Happy and satisfied guests will bring more guests. They will give good rating to the hotel. Customers play an important role but all depends on the quality of services that the hotel provides (Roberts and Shea 2017). Initiatives taken by Pullman Sydney Hyde Park for creating positive Impact The housekeeping manager of Pullman Sydney Hyde Park monitors the rooms to ensure that they are presentable. They ensure that the sheets, curtains, blankets and the other necessary linen are clean. The supervisors of the housekeeping department instruct, train and mentor the subordinates and the new hires to provide to be attentive to the needs of the customers. There are a few staffs that have knowledge of many foreign languages like, French, German and Russian so that the international guests do not face problem in communicating. Interior decorations, flowers and lightings are replaced timely. The ambience of the hotel has been made soothing with the use of beautiful lightings, light music and a fresh odor. The staffs of the hotel behave politely as they are told and trained. They are trained to be patient and attentive as it puts a good impression on the guests. The toiletries provided are of good quality and clean towels are also provided to the guests considering their hygiene a nd health. Room service is delivered to the guests within 30 minutes of time it has been requested. Special requests of the guests are always entertained. Bathrooms are always kept clean. The hotel carries out the pest control timely. Viability of outsourcing in the housekeeping department The housekeeping department has the maximum number of operational activities. The nature of the operational activities is such that it is both capital as well as labor intensive. This department has maximum number of staffs working at different shifts. In order to reduce cost and increase operational efficiency outsourcing can be an option that is implemented by the company. Pullman Sydney Hyde Park is one of the many hotels in the chain of Pullman hotels and resort and such management decisions are taken by the central managerial positions of the company (Espino-Rodrguez and Lai 2014). If the company wants to outsource housekeeping they have to include third parties like laundry services, cleaning services, window cleaning services etc. The Pullman Sydney Hyde Park already has a strong housekeeping department and it will not be a good idea to outsource the services for a brand name like Pullman hotels (Pullmansydneyhydepark.com.au2018). As a multinational company the hotel the organisation already has a goodwill and reputation in the industry and is also listed as one of the best hotels in Australia by many bloggers and websites. If a service as important and as significant as housekeeping is outsourced a large part of the reputation will be dependent on the third party. As long as the cost of operation is concerned the hotel chain have a good turnover to accommodate own housekeeping department (Espino-Rodrguez and Lai 2014). Benefits of outsourcing in housekeeping department It provides access to latest technologies The training costs are reduced Risk of mismanagement is reduced Outsourcing helps in reduction of capital expenses The business can shift their focus to internal business improvement The strategic positioning of the business is improved The hotel can get rid of problem functions (Hassanain et al. 2015) Limitations of outsourcing housekeeping services Communication problem are bound to arise when housekeeping services are outsourced. They sense of responsibility is less There would be coordination problems with other departments of the hotel. The hotel would be taking a risk by outsourcing the housekeeping services because there are chances that the performance delivered would not be as expected (Ambardar and Raheja 2017). Outsourcing can often become a major issue for conflict so there are chances that conflict might arise. It is viable for Pullman hotels to outsource their housekeeping services but it is not advisable to do so (Pullmansydneyhydepark.com.au2018). Recommendations Few issues might be faced by the hotel if they outsource housekeeping services. The management of the hotel requires training the outsourced employees. Proper communication needs to be maintained to avoid mismanagement and conflicts. The outsourced company is required to be made aware of the mission and goals of the hotel. References Ambardar, A. and Raheja, K., 2017. Occupational Safety and Health of Hotel Housekeeping Employees: A Comparative Study.International Journal of Hospitality Tourism Systems,Vol. 10, no. 2. Espino-Rodrguez, T.F. and Lai, P.C., 2014. Activity outsourcing and competitive strategy in the hotel industry. The moderator role of asset specificity.International Journal of Hospitality Management,Vol.42, pp.9-19. Hassanain, M.A., Assaf, S., Al-Hammad, A.M. and Al-Nehmi, A., 2015. A multi-criteria decision making model for outsourcing maintenance services.Facilities, Vol.33, no.3/4, pp.229-244. Mensah, I. and Dei Mensah, R., 2013.Management of tourism and hospitality services. Xlibris Corporation. Nayak, N.P., Pai, A., Prabhu, N. and Khurana, A., 2016. Managers Perspective on Hotel Outsourcing Services. Pullmansydneyhydepark.com.au.2018.Home Page.Retrieved from https://www.pullmansydneyhydepark.com.au/ Roberts, C. and Shea, L.J., 2017. A Theory of Lodging: Exploring Hotel Guest Behavior.Journal of Hospitality Tourism Research,Vol.41, no. 4,pp.389-392. Sa, M.L.L. and Chai, Y.K., 2015. Knowledge Creation Process: Evidence from the Accommodation Industry.The International Journal of Business Management,Vol. 3, no. 3, p.303. Walker, J.R., 2016.Introduction to hospitality. Pearson Higher Ed. Wood, R.C. ed., 2017.Hotel Accommodation Management. Routledge. Yildiz, ., 2015. Internal Communication Function and Hotel ProductivityA Comparative Study.American International Journal of Contemporary Research,Vol.5, no.3, pp.45-54.

Brand Familiarity Satisfaction Evaluations MyAssignmenthelp.com

Question: Discuss about the Brand Familiarity for Satisfaction Evaluations. Answer: Introduction In current trend, each and every person is engaged with the buying and consumption process and those persons are consumers. The consumer behavior can be described as the actions and related activities of the customers who are involved in buying and consuming the goods and services. It includes both physical as well as mental actions. In the simple words, consumer behavior describes the decisions of the consumers in terms of consumption, purchasing and disposition of the products and services and the time and idea of decision making process. The understanding of the consumer behavior is helpful to understand the various market segments and the strategies to effect penetration in these markets (Mooradian, Matzler Ring, 2012). Along with this, it is also helpful in analyzing the gaps and solving the daily problems of the customers in purchasing. The consumer behavior and consumer decision making process are affected by the various number of factors. There are some personal influences w hich affect the purchasing decisions of the consumers. There are internal factors which are known as personal influences of the customers. The factors include motivation, attitude, lifestyle, perception, roles and learning. These internal factors impact on the purchasing decisions of the customers (Ferrell Hartline, 2011). The internal factors and influences generally depend upon the lifestyles and way of thinking of the customers. These are basically personal thoughts, self concepts, attitude, lifestyle, feelings, memory and motivation and thoughts of the customers. The internal factors can be known as psychological influences of the consumers. These factors reveal the way by which customers identify their feelings develop ideas and beliefs and take some actions. The aim of this report is to identify the two influences which affect the consumer decision making. Further, the aim is to describe the implementation of individual influences by a company to improve the marketing strategies (Lindgreen, 2010). The aim of this report is to analyze the impact of consumers internal factors on their buying and consumption behavior towards the specific products or services. For the discussion, the famous company Starbucks has taken. This report analyzes how Starbucks made the use consumers internal forces to achieve in the market and to achieve high customer base. To understand the mind status of the customers, the fast food chain or stores are beneficial to analyze. The customers who order for coffee have the option of choosing regular, large or extra large. This is the similar case of Starbucks, the company has introduced Trenta cup of coffee which is costlier as compared to the normal coffee (Starbucks Corporation, 2017). The company has to understand various internal and external factors while launching this new type of product in the market. There are many psychological factors which are involved in the consumer decision making process in the market i.e. understanding the needs of the cust omers, choosing various alternatives to satisfy those needs, making final decision about product or service etc. in present time, consumers gather data, devise plan, and focus on that before making purchases for the specific product (Hajarrahmah, 2011). So, there is the need of effective marketing messages to appeal and understand the customers who in turn will value and mean the product and services. In case of Starbucks coffee, consumers may have various opinions having some information about the different aspects of the product. These aspects and the perception of the customers based on these aspects, the customers decide how they will perceive the product. All these factors affect the marketing strategy of Starbucks to promote the coffee among the consumers (Solano Arquiza, 2009). Consumer needs Motivation The consumer needs and motivation are inter-connected. The market researchers agree that every human has some basic needs and needs turn into different wants and then resulting into various motives. Each and every customer is different and unique to each other so it is important for the marketers to understand the different needs of the customers and provide appropriate product and services based on their requirements (D'Souza, 2010). Consumer motivation can be considered as the drive to satisfy the various needs and wants of the customers by the purchasing and consumption of the products. Basically, customers are motivated by many things in the market. So, motivation can be defined as the driven force which impels the individuals to the action. It is a goal oriented behavior which is based on various theories. There is the model of motivational process and by following the motivational process, individual can get properly motivated (Michael, 2013). It is understood that buying motives push the customers towards buying products and goods in the market. The inner motives of the customers direct them to behave for the particular product or service. Motivation is the inner striving condition which can be described as desires, wishes, drives and needs. Consumer purchase any kind of project based on certain economic or mental forces which create wants and desires and those can be satisfied by the products offered for purchase. There are many theorizes of motivation which reveal the importance of motivation in the consumer buying process. The Maslow Hierarchy of needs is the famous theory of motivation which depicts the importance of motivation based on various human needs. This theory is based on various motivation training exercises (Hornik Giulia, 2009). Biological and Psychological needs- These needs include thirst, hunger, sleep etc. these are the most basic needs of the human and other needs are have no importance until these needs are not satisfied. In the basic needs, food clothes and shelter are most popular. Safety needs- These needs include the protection from the accidents i.e. financial security and family stability. These needs are for social and economic security rather than physical safety. Belongingness needs- This is the need for the various relations in the society. it is full of clubs, family associations and religious organizations. These needs are based on the desire of love, group acceptance, affiliation and identification. Esteem needs- It includes the high evaluation of self and esteem of others in the society. Fulfillment of these needs provide the self-confidence. These needs are basically related to the feeling of usefulness and accomplishment of the customers. Self-actualization needs- This is considered as the highest level of needs. It means identifying the potentials and achieving them. In simple words, it is the need to achieve maximum capabilities by the individuals. Further, there are some more theories of motivation which explain the importance motivation in the buying process of the consumers. Those theories are cognitive theory, psychoanalytic theory and Gestalt theory. According to these theories, by the motivation, customers are able to develop a purchasing behavior in the market. Motivation is the expression of the need which is important to satisfy by the required product or service. The level of motivation affects the buying behavior of the customers. Based on the various needs of the individuals, motives take place to seek the satisfaction. So, motivation is directly connected to the various needs and can be defined in the various stages in the buying and decision process of the consumers. The purchasing motivation is helpful is helpful in increasing sales, and encouraging the customers to purchase the products and services. Motivation is the crucial factor which is helpful in deciding the market strategy of the specific product such as coffee at Starbucks. There are some customers who are naturally motivated for comparing the prices of the products at various places. Every person is influenced or motivated by various perspectives. Many customers are motivated by their relatives and friends on what coffee to drink. Basically, motivation is considered as the motive behind the attitude and perception itself. For the product such as the Trenta cup of coffee in Starbucks, efficient marketing strategy plays an important role in the purchasing decision process based on the motivation and attitude of the consumers (Stvkov et al, 2007). There are the needs to be sense of urgency in the advertisements and promotional activities with the attractive offers and coupons. Along with this, consumers can also be motivated by offering and implementing the discount programs (Cadogan, 2009). These kinds of programs enable the customers to use the Starbucks credit card, to avail cash back on the purchasing and redeem the rewards points to make further purchasing. By this approach, Starbucks is able to motivate the customers and gain the customer loyalty for long term basis. Customers of the Starbucks are motivated for drinking coffee because of adding value and developing a strong by the customer card services. Starbucks is much known about the impact of the external factors such as demography, culture and society. So, company is focused on the importance of the internal factors such as perception, motivation and attitudes. Starbucks is focused on meeting all the needs and requirements of the customers by the effective strategies and expanding its customers base and production in the market. In the consumer decision making process, motivation is the factor which helps in formulating a better way to understand the behavior of the consumers in the market. Motivation is helpful for Starbucks in developin g the new products and new of coffee for the customers. Motivational Resons behind consumer choice of Starbucks There are some reasons based on the theories motivations, by which consumer make purchasing for e particular product. Those motivations are visitor motivation, branding, and social influence which push the customers towards the products. There are some social factors i.e. social classes, family, references group and culture which determine the behavior of the customers towards the coffee (Schultz, H. Gordon, 2012). Along with this, consumers have perceived the marketing of Starbucks as the green marketing. Starbucks is now operating in the global scale having the priority to secure the supply chain system for the purchasing of fresh coffee. By adopting quality management, Starbucks is able to improve the brand equity, quality performance and efficiency in the market. Consumers choose the coffee of the Starbucks over the competitors because Starbucks always wants to satisfy the customers deeper with focusing on their emotional needs the customers of the company choose to pay a premiu m as they always search for prestige form the company. Further, Starbucks satisfies the customers by self esteem and belongingness and creating experience for every customer. Starbucks stores create a pleasant atmosphere which motivates the customers and to be socialized and get inspired (Krikorian, 2014). Consumer Perception is also an effective internal factor which affect the decision making process of the customers while buying the products. Perception can be described as the process by which individuals gather process and analyze the information from the surroundings and environment. It is based on the point that how a customer perceives a specific product. It is important for marketers to understand the buying perceptions of the customers in the market. So, it is crucial to understand the concept of consumer perception in the consumer behavior. Once the customer is aware about his or her needs then it is important to gather the information regarding products and the solution of their needs. In present time, consumers are becoming more aware about the stores and product information by the magazines, newspaper and other media. On the basis of information of products, they interpret the data which is called perception. It is basically a process by which people select, gather and int erpret the information to make a picture of the product them. There are variations in the behaviors of the buyers in the market towards the products and services. Perception is basically the process to find the meaning or importance of the stimulus get by the social and commercial environment (Kazmi, 2012). By the definitions, it has analyzed that perception is the three step process. Although consumers receive various information regarding specific products and services, but only few information improve the awareness regarding the products. There are some theories of perception by which the level of importance of the organization can be analyzed. There are Gestalt theory of perception, and cognitive theory of perception which are helpful in understanding the concept of perception deeply. By the theories of perception, it is observed that perception is basically the first impression drawn by the individual based on his or her selection and interpretation of the information. That is the reason it is believed that customer perception affect the level of the satisfaction of the customers along with their buying and usage decisions. In the perception by the customers, there are three parts i.e. perceived price, perceived quality and perceived value. Perceived Price- Consumers have both positive and negative perception on the buying behavior with respect to price. Having low income, consumers are price conscious and they shift their preferences towards private label brand rather than selecting the national brand. Along with this, some consumers are price seekers who always look for low price products. For these kinds of customers, having expensive product means achieving high value. On the other hand, there are some customers who are associated with low piece and low quality. For them, high prices are the signal of better quality product. So, there is the price-quality relationship in the perceived price (Monika, Nancy Kent, 2012). Perceived Quality- Quality can be described as the evaluation of superiority and excellence of the specific product. The aim of the quality is to evaluate of the product based on its physical characteristics. The national label brands always produce the products with high technology and sophisticated process and on the other hand, private label brand use less technology and unsophisticated process while producing the products for the customers. The different products create various kind of perception among the customers. So, marketers must focus on the consumer perception by the promotional strategies and products align. Perceived risk- Risk can be considered as the doubt of the customers about their decision of purchasing. Consumers risk perception is an important factor which affects the buying decisions of the consumers in the market. Sometimes, risk during the buying and consumption process may have negative impact on the attitude of the customers. To reduce the risk, consumers prefer to buy more expensive products. There are various types of risk perceived by the consumer i.e. social risk, financial risk, physical risk and functional risk (Yusuf, Fatih Hayrettin, 2013). The above given figure describes the relationship between perceived value, perceived price, perceived risk and perceived quality. It is clear that the quality, price and value is positively related and perceived risk is negatively related. Higher perception of price is the sign of low perceived risk and high perceived quality. On the other hand, lower perception of price and quality are the sign of the higher perceived risk. Now, higher perception of price and value has the positive impact on the value of the product perceived by the consumers. Consumers who perceive the value of price is high, the product will show a better value in the market (Schiffman, Kanuk Hansen, 2012). Perception is the crucial part in the internal influence of the product. People receive various sensations such as sound, smell, taste, texture and sight and select, organize and interpret them. In case of Starbucks, the marketing decisions are related to the environmental factors because of the presence of Starbucks in global market. There are many distribution channels and have different associated constraints. Although Starbucks has very flexible marketing plan with the innovative strategies depends upon the locations to meet the various requirements of the customers. The stores of Starbucks have uniform store culture in all over the world. Along with this, the quality of product is consistent in the Starbucks. The customers perception is affected by the economies, demography and unique culture which come under the environmental factors (Dahlstron, 2010). Despite of focusing on the college students to expand the business, Starbucks have vision to attract the working professionals as well. This came from the realization that the costlier and high quality coffee would be appreciated by the customers and sought by the working professionals as compared to the students. From a survey, it is observed that number of male customers prefer rich coffee and high calorie treats as compared to female customers. Consumers perception for Starbucks Consumer basically focuses on some steps in their decision making process i.e. recognition, information search, identification of alternatives, purchasing and post purchasing behavior. The customers of Starbucks rely on the recognition step if they are existing customers. If the customers are new then they rely on information search about the product. For the customers, Starbucks coffee can be the morning treat. There are many loyal customers of the Starbucks who speak very highly about the brand and its quality of coffee. Starbucks is perceived the best coffee provider company due to having most convenient location for the customers (Burge, 2013). In the Starbucks Company, the decision making process of the consumers is as follows: Need Recognition- In case of Starbucks, need recognition is coffee Starbucks is known for one of the top coffee provider so, customers think about the coffee when it comes to satisfy the customers need. For the Starbucks, customers need is the coffee to stay en energetic during their work so they purchase the coffee in mid-day. Information search- Customers always need information to make purchasing. So, they always start to find from the external sources i.e. asking to the friend or family, and searching from the internet for blogs and news. These are the way of non-controlled information. Along with this, consumers are attracted by the advertising and the Starbucks advertising is well known in the market including ads on TV, newspaper and internet. One of the famous ad of Starbucks is the printed green logo on the cup of coffee. Evaluation of alternatives and purchases- Some customers evaluate the purchases based on the taste of coffee along with the variety, customers services, environment, brand rating and convenient. Sometimes, they evaluate the product based on the location with the taste. Taste is the most significant attributes which is preferred by the customers (Semejin, Van Ambrosini, 2004).. Purchase decision- In the decision making process, perception is the specific factor in the daily life of the consumer. In this context, Starbucks focuses on the employees and their impact on the consumers and their decisions. Starbucks has modeling guidelines to shape the corporate perception for the success in the market. Post purchase decision- The post purchasing behavior is also the most important process to make the customer loyal so that they buy the product again and again. Starbucks basically provides good motive to the customers to come back (Tam, 2008). If they are not satisfied with the drink then they will be offered another drink and a coupon for free one. Starbucks has excellent customer service which provides unique experience to the customers. The company makes sure that customer receive those products which they ask for. The CEO of Starbucks Howard Schultz stated that Starbucks is not in the coffee business, serving people. Starbucks is in the people business, serving coffee. Recommendations Although Starbucks is perceived as the good company among the consumers in terms good taste of coffee but there is the need to increase more customers base by the company in the market. To ensure that all the customers are satisfied, company should engage in the collection of opinions of the customers. Along with this, dealing personally with the customers will improve the satisfaction of customers. Company should conduct training and seminars to provide best customers services to its customers. Further, company should focus on the immediate response to increase emotional satisfaction of the customers. Customers always express brand association by their behavior. Consumers always perceive the product based on that quality which they receive. So, Starbucks should focus on the relationship between the product quality and consumer perception which they receive (Zikmund et al, 2010). Further, company should understand and implement service profit chain as the basic satisfaction of the cu stomers is coffee. High level of satisfaction always turns into customer loyalty. Company should encourage the employees to serve effectively to the customers. Conclusion This report has described the importance of various internal factors of the consumer behavior on the buying process of the consumers. From the above discussion, it has observed that consumer behavior is the decision of the consumers in terms of consumption, purchasing and disposition of the products and services and the time and idea of decision making process. The internal factors of consumers are basically personal thoughts, self concepts, attitude, lifestyle, feelings, memory and motivation and thoughts of the customers. In the report, two main factors motivation and perception has taken. From the analysis, it has observed that consumer motivation is drive to satisfy the various needs and wants of the customers by the purchasing and consumption of the products. Motivation is the inner striving condition which can be described as desires, wishes, drives and needs. There are various theories given by researchers in the consumer motivation i.e. Maslow hierarchy theory, cognitive theo ry, psychoanalytic theory and Gestalt theory. Further, in present time, consumers are becoming more aware about the stores and product information by the magazines, newspaper and other media. On the basis of information of products, they interpret the data which is called perception. For the discussion, the company Starbucks has taken. In Starbucks, consumers are motivated by offering and implementing the discount programs. Above discussion reveals that Starbucks has innovative e marketing strategies for its customers because company knows that customers are very well aware about each and every product because of information available on newspaper, magazines and social media. So, it is important for the marketers to understand the needs and wants of the customers to satisfy them. There are also some theories of perception i.e. Gestalt theory of perception, and cognitive theory of perception which are helpful in understanding the concept of perception deeply. The quality of the products is the strength of Starbucks which are perceived by the customers as the best coffee over the competitors. There are some recommendations for the Starbucks to understand the concept of consumer behavior. To conclude, it can be said that it is important for the marketers to understand the concept of consumer behavior for the success in the market. References Burge, S. A. (2013). The Motivational Reasons behind Consumer Choice in Branded Coffee Shops. Retrieved on 10th May 2017 from https://www2.warwick.ac.uk/fac/cross_fac/iatl/reinvention/issues/bcur2013specialissue/burge/ Cadogan, J. (2009). Marketing strategy. London: SAGE Dahlstron, R. (2010). Green Marketing Management. South-Western College Publishing: New Jersey D'Souza, W. (2010). Motivation. Retrieved on 10th May 2017 from https://consumerbehaviour4vtu.blogspot.in/2009/03/motivation.html Ferrell, O. Hartline, M. (2011). Marketing management strategies. New York: South-Western. Hajarrahmah, D. (2011). 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