The Impact Of Social Media On Business Objectives

The use of social media to support business objectives is already a popular strategy among business organizations, especially those that recognize social media has a useful tool for establishing and maintaining profitable relations with the market. However, it is interesting to note that business representations in traditional media, such as magazines, could be different from business representations in the social media. Such differences in representation put emphasis on how the features of social media impose certain requirements that businesses need to effectively satisfy, such as the requirement on maintaining engaging communication with the target market. This report evaluates the representations of Valentino, and compares such†¦show more content†¦In Vogue magazine, the reader is simply presented with text and images that directly come from the company, based on what the company wants to show to the target customer. For example, Valentino shows off its rights, such as h andbags and sunglasses in ways that have been stylized and designed based on the corporate ideals of the firm. The representations of the company in the social media are similar because the company also provides images and textual information about its products. For example, on Twitter, the company frequently shares images of its products, such as handbags and dresses. However, the representations of the company on the social media are significantly different from its representations in bold magazine. For example, in the social media, the company actually uses considerable amounts of information coming from various sources. For example, on Twitter, the company retweets information coming from other Twitter users. One could easily find Valentino retweeting tweets from other users like MatchesFashion.com and Grazia_Live, and even individual customers like Rosario Dawson. In this regard, while the company uses mainly company-sponsored information in representing itself through the traditional media like Vogue magazine, the company uses information from other companies and individual people in addition to company-sponsored information on the social media, especially Twitter. This is