Free Essays on Progressivism

Progressive Movement: Middle class influenced by Darwinian revolution, focusing on problems created by expanding industrial world. Realistic, ie took surveys and such. Henry George’s Progress and Poverty and Edward Bellamy’s Looking Backward set precedent. Believed world in flux, so rebel against fixed issues in every field. Unfortunately, progressivisim did not usually mean progress for blacks. Frances Kellor- lawyer turned social reformer, believed poverty and inequality could be eliminated and that if Americans heard truth about millions living in urban slums, they would rise up and change things. Provided documents of wrongs in industrial America. Like many progressives, thought environment was more important than heredity in determining ability, and happiness. Better schools/housing produce better citizens, went as far to argue criminals victims of environment. Helped to found the National Committee for Immigrants in America and Division of Immigrant Education w/in Dept of Education. Supported Roosevelt’s Progressive Party (which lost) John Dewey- philosopher who wrote that ideas could be instruments for change. Experimented with progressive education, at Univ of Chicago replaced school desks with movable seats. â€Å"Child-centered, not subject-oriented† Students should learn by doing, put into action. William James- upheld pragmatism and denied universal truths. Ideas should be judged by their usefulness. The Muckrakers- group of writers exposed to corruption and other evils in American society. (dubbed by Teddy Roosevelt). Not all were reformers, some wanted to profit from scandals. Can be seen as product of the journalistic revolution of the 1890s. Atlantic, Century, Scriber’s read by highly educated. American, McClure’s, Cosmopolitan were slick, carried ads, sold more widely. Lincoln Steffens- wrote for McClure’s to expose connections btw respectable businessmen and corrupt politicians. Determined to co... Free Essays on Progressivism Free Essays on Progressivism Progressive Movement: Middle class influenced by Darwinian revolution, focusing on problems created by expanding industrial world. Realistic, ie took surveys and such. Henry George’s Progress and Poverty and Edward Bellamy’s Looking Backward set precedent. Believed world in flux, so rebel against fixed issues in every field. Unfortunately, progressivisim did not usually mean progress for blacks. Frances Kellor- lawyer turned social reformer, believed poverty and inequality could be eliminated and that if Americans heard truth about millions living in urban slums, they would rise up and change things. Provided documents of wrongs in industrial America. Like many progressives, thought environment was more important than heredity in determining ability, and happiness. Better schools/housing produce better citizens, went as far to argue criminals victims of environment. Helped to found the National Committee for Immigrants in America and Division of Immigrant Education w/in Dept of Education. Supported Roosevelt’s Progressive Party (which lost) John Dewey- philosopher who wrote that ideas could be instruments for change. Experimented with progressive education, at Univ of Chicago replaced school desks with movable seats. â€Å"Child-centered, not subject-oriented† Students should learn by doing, put into action. William James- upheld pragmatism and denied universal truths. Ideas should be judged by their usefulness. The Muckrakers- group of writers exposed to corruption and other evils in American society. (dubbed by Teddy Roosevelt). Not all were reformers, some wanted to profit from scandals. Can be seen as product of the journalistic revolution of the 1890s. Atlantic, Century, Scriber’s read by highly educated. American, McClure’s, Cosmopolitan were slick, carried ads, sold more widely. Lincoln Steffens- wrote for McClure’s to expose connections btw respectable businessmen and corrupt politicians. Determined to co... Free Essays on Progressivism Progressivism: My Teaching Philosophy As educators, I believe it is important that personal beliefs about education be explored. This should be an ongoing and evolving process; however I find the philosophy of progressivism within my fundamental beliefs about teaching. Everyone has their own opinion or ideas about how education should operate and what should be the focus of it. As someone who has just been introduced to many of the educational philosophies and ideas, it is essential that I focus on what I consider to be of value. As a teacher in the near future, I would like to see my students find it within themselves to challenge their minds and challenge each other. It will be improbable to find a classroom full of students that all have the same goals and aspirations in mind, so my challenge is to guide them in the right direction. Seeing that every school needs a curriculum, it is vital to understand what that curriculum is and how to approach it. With the curriculum comes different teaching methods and different approaches to passing on the information. I find that the educational philosophy of progressivism is huge. Progressivism really connects with my beliefs in teaching. This method works by allowing students to learn by doing hands on activities and challenging themselves without even knowing it. Since progressivism is a â€Å"child-centered† method, it enables the students to be free to experiment on their own. The child has a voice in what he/she is learning and that is extremely valuable. Not only does the student have a voice but, the teacher is a guide for them. As the teacher guides the students, the main emphasis is not content but process and how to think is more essential than what to think. Within progressivism, there are some things that progressivism should not be and the one that real ly caught my eye was that it should not use fear of physical punishment as a form of discipline. This is something that all ...

Barnum Brown the Famous Paleontologist

Barnum Brown the Famous Paleontologist Barnum Brown Born/Died 1873-1963 Nationality American Dinosaurs Named Ankylosaurus, Corythosaurus, Leptoceratops, Saurolophus About Barnum Brown Named after, but not related to, P.T. Barnum (of traveling circus fame), Barnum Brown had a flamboyant personality to match. For much of his long life, Brown was the chief fossil hunter for the American Museum of Natural History in New York, and he participated in a huge number of digs, including one that unearthed the very first Tyrannosaurus Rex skeleton in southeastern Montana (Brown, unfortunately, didn’t get to name his find; that honor went to museum president Henry Osborn). Despite the large number of fossil finds to his credit, mostly in Montana and Canadas Alberta province, Brown is remembered more as an energetic, tireless, well-traveled digger than as a published paleontologist (though he did write some influential papers). His techniques seem to have matched his personality: in the early 20th century, his preferred method for finding fossils was to blow up huge tracts of land with dynamite, scour the rubble for bones, and cart the resulting finds back to base camp on horse-drawn carriages. Befitting his name, Barnum Brown had his share of eccentricities, many of them recounted in a memoir published by his wife, I Married a Dinosaur. For publicity purposes, he insisted on being photographed at his fossil digs wearing an oversized fur coat, and he claimed to work as an intelligence asset for the U.S. government during World War I and World War II and as a corporate spy for various oil companies during his trips abroad. He was referred to by his closest friends as Mr. Bones.

Financial Analysis of Marks and Spencer Research Paper

Financial Analysis of Marks and Spencer - Research Paper Example New innovative product and services. Charge cards, currency exchange and wedding insurance Large investment on R&D with long and existing history on brand development (e.g. Charge cards, wedding and travel insurance). Effective and easy distribution chain. Stores located in almost all of UK major cities, online sales and catalogue. Co-branding with HSBC a great opportunity for new products and services launch Continuous improvement and development of new products i.e. charge card, wedding insurance with musicians and artists. Many of the brands are well known, cost leadership with high quality. A major player in the clothing industry with continuous increase in record revenue and own brand of children's apparel Low cost operators, product differentiation, broad market focus Opportunities. Developing market opportunities and emerging markets. The potentials associated with the internet are numerous. Creating a customer supplier interface will proof quite profitable. Developing countries markets still remain virgin. This market makesup80% of the world's population. Entering and strengthening holds into potential markets such as India and China. Opportunities for merger, acquisition, and joint ventures are bound. The world becoming a global village is an indication of weakening trade barriers. The creation of a common market for Europe and Africa. Mortgage lending makes up about 75% of UK retail lending market. Opportunities abound in this market. Existing relationship with HSBC bank could be exploited as a breakthrough into other European markets. E-marketing for M&S money could create a strategic interface with other product of the M&S group . Threats More than ten competitors and other niche players operating almost in the same markets and products....This section also uses the balance score card to provide a methodology for approaching the valuation and an appraisal of the method used as opposed to other methods. Section 5 provides a conclusion and a recommendation. Marks and Spencer Group plc is the holding company of the Marks & Spencer group of companies. The Company is a retailer of clothing, food and home products. The Company trades in wholly owned stores in the Republic of Ireland and Hong Kong, as well as in worldwide franchise stores. It had 144 Simply Food stores across the United Kingdom. International business comprises wholly owned stores, in the Republic of Ireland and Hong Kong, and 198 M&S branded franchise stores worldwide, including 22 stores opened during the fiscal year ended April 1, 2006. The company proves to be the most profitable earning a return on equity of 45% in 2006. One can also observe improvements in the figures from 2005 except the figure for return on investment which witnessed a decrease from 12% in 2005 to 10% in 2006. However, the company is more profitable than most of the industry peer group. The liquidity ratios show that the operating leverage is very high. This is because it current liabilities outweigh current assets. Its cash flows from operations might therefore be unable to cover current liabilities.

Writing Response to Freire Article Essay Example | Topics and Well Written Essays - 500 words

Writing Response to Freire Article - Essay Example Freire was capable of weaving together, and draw upon a number of components of taking into consideration practice and liberation. He used the term banking education to critique and describe the conventional system of education. This term depicts students as containers which are empty, and tutors must fill with information and knowledge. This process promotes lack of knowledge ownership and critical thinking in students, which in turn causes oppression. Additionally, he describes this education as one which the teacher is the subject and students as passive objects (Freire 13). This makes education a course of depositing information to passive students. This paper will look at the banking concept of education. The article brings into focus a number of essential points. First, Freire highlights the notion of dialogue. His emphasis on dialogue has adversely affected those concerned with informal and popular education. According to him, dialogue should not be based on one individual act ing on another, but rather individuals cooperating with one another (Freire 43). He argues that much of education involves the educator depositing knowledge to the on e he or she is educating. Second, there is the issue of praxis. Praxis entails an informed action. Dialogue should not only be about increasing understanding but also to contribute to changing the world. Dialogue should also entail respect.

The United States and South Korean view on North Korea Essay Example for Free

The United States and South Korean view on North Korea Essay Abstract: Since the declaration of North Korea’s nuclear experiments, many countries have reacted negatively towards the subject. Most concerns have come from the United States and South Korea, as the two countries have close ideologies on North Korea’s policies. Relatively, the North Korea’s history had its focus on military power, politically. The strategic location of the country around the Sea Japan 50 nm on maritime force and the mountainous terrains between Russia, China and South Korea, makes the area isolated from the influences it could get on the political aspect. Its current leader, Kim Jong IL, has permanently believed on the Juche and Independence. Hence, its subsequent actions towards other countries have been very open in accordance to its motivations. Tying up with the concrete documents and studies on North Korea’s geopolitical position, the observation of United States and South Korea remains concurrent and comprehensive. Historical Background:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Before, North Korea has existing ties with the Soviet Union, giving the country a chance to exploit the relationship of United States and the Soviet Union. However, the wind suddenly blew away from the North Korea’s political objectives, as Soviet Union diminished its relationship with North Korea in the 1980’s. It leaves the country of no military alliance to a powerful country and becomes isolated for a very long period (wiki.galbijim.com, 1993). Because of the subsequent negative events on North Korea, the decision to make talks with South Korea became inevitable in 1984 leaving the South Korea-U.S. team military exercise cancelled in June 1992. Following this action was the Declaration of Denuclearization on the Korean Peninsula on December 31, 1991, which bans the testing, manufacture, production, possession, storage, deployment, receipt, and use of nuclear weapons on the peninsula (wiki.galbjim.com, 1993).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Its resistance to be absorbed by the South Korea’s growing economic success has mediated the motivation of North Korea to make efforts of military advancements, which serves nuclear power as a choice of military force. As the news of nuclear testing in North Korea spread, United States declared a deadline for the country’s submissive alliance to their policies (english.ohmynews.com, 2006). North Korea’s nuclear test in October 9, 2006 has been the desperate option of North Korea to avert a threat in regime collapse and the reunification to South Korea (Jae Hoon, 2006). Objectives: To observe differences between the South Korea’s and United States opinion on North Korea nuclear tests. To describe how the sea power and air force of North Korea has developed after its separation from the Soviet Union. To determine the reasons for its obvious resistance from South Korea’s growing opportunities of political power. To analyze the future methods planned by the United States government against North Korea’s political strategies. To distinguish which countries have the volition over North Korea’s desperate actions concerning military and political methods. Technical Approach:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This research will examine different sources coming from North Korea’s web archive, the United States’ CIA World Fact book, and articles containing the geopolitical stance of North Korea. Furthermore, it will reexamine the geography and its influence to North Korea’s capability upon its engagement on warfare. Tables, maps and appendices will also be provided when necessary. Bibliography: â€Å"Analysis: Bush Knows that Iran is not North Korea.† 2 November 2007. 30 January 2008. http://www.iran-resist.org/article3948 Avery, E. Squassoni, S. â€Å"North Korea’s Nuclear Test: Motivations, Implications, and U.S. Options.† 24 October 2006. 30 January 2008. http://fas.org/sgp/crs/nuke/RL33709.pdf. Bulychev, G. â€Å"The Geopolitics of the North Korea-South Korea Rail Link to China, Russia and Europe.† 30 May 2006. 30 January 2008. http://www.zmag.org/content/showarticle.cfm?ItemID=10350. Democratic People’s Republic of Korea. â€Å"Politics.† 30 January 2008. http://www.korea-dpr.com/. Democratic People’s Republic of Korea. â€Å"Geography.† 30 January 2008. http://www.korea-dpr.com/. â€Å"Geopolitical Changes: New World Order and North Korean Security.† June 1993. 30 January 2008. http://wiki.galbijim.com/Loc2:Geopolitical_Changes:_New_World_Order_and_North_Korean_Securitys of June 1993. Harding, A. â€Å"South Korea’s Anger Over Nuclear Test.† 14 October 2006. 30 January 2008. http://news.bbc.co.uk/1/hi/programmes/from_our_own_correspondent/6048344.stm. Jae Hoon, S. â€Å"North Korea’s Nuclear Gamble.† 10 October 2006. 30 January 2008. http://yaleglobal.yale.edu/display.article?id=8274. Jones, N. â€Å"North Korea’s Nuclear Test and Pacific Geopolitics.† 15 December 2006. 30 January 2008. http://www.globalengage.org/media/article.aspx?id=2032 Kalinowski, J. CIA World Fact book-North Korea. 29 October 2000. 30 January 2008. http://www.everything2.com/index.pl?node_id=1378861. Kim Beng, P. â€Å"A Shift in the Regional Balance of Power After North Koreas Nuclear Test?† 2006. 30 January 2008. http://www.aseanfocus.com/asiananalysis/article.cfm?articleID=995. Klinger, B. â€Å"North Korea: Clouds Block the Sunshine at the Six-Party Talks.† 10 January 2008. 30 January 2008. http://www.heritage.org/Research/AsiaandthePacific/wm1771.cfm. Nicksch, L. â€Å"North Korea’s Nuclear Weapon’s Program.† 5 April 2002. 30 January 2008. Olsen, E. â€Å"U.S.-North Korea: From Brinkmanship to Dialogue.† 1 April 2003. 30 January 2008. http://www.ccc.nps.navy.mil/rsepResources/si/apr03/eastAsia.asp. Pei, M. Mastro, O. â€Å"How to Deal with North Korea.† 31 December 2006. 30 January 2008. http://www.carnegieendowment.org/publications/index.cfm?fa=viewid=18918prog=zch,zgpproj=znpp. Staff Writers. â€Å"North Korea Vows To Bolster Military Power.† 25 March 2007. 30 January 2007. http://www.spacewar.com/reports/North_Korea_Vows_To_Bolster_Military_Power_999.html. Suk, H.H. â€Å"N Korea Military Tactics In A War With US: A Strategy Of Massive Retaliations Against US Attacks.†Ã‚   24 March 2008 http://www.rense.com/general37/nkorr.htm. Tanweer, A. â€Å"North Korea, South Korea: U.S. Policy at the time of Crisis.† Journal of Third World Studies. Spring 2005. 30 January 2008. http://findarticles.com/p/articles/mi_qa3821/is_200504/ai_n13642816. Tanaka, A. â€Å"Overview of Geopolitical Risks in Northeast Asia.† 30 January 2008. http://www.sais-jhu.edu/centers/reischauer/MOFTanaka.pdf. Thor. â€Å"Korea, North and South: The Geopolitics of Unification.† 30 January 2001. 30 January 2008. http://thormay.net/koreadiary/northsouth1.html.

Laurent Clerc Pioneer Teacher Essays -- Essays Papers

Laurent Clerc Pioneer Teacher 1785-1869 Laurent Clerc was born in LaBalme, France, on Dec. 26 1785. His father was Mayor of the town and the family could boast of a long line of magistrates in the Clerc lineage. At the age of one, the infant fell from a kitchen chair by accident into a nearby fireplace. He was burned on one side of his face and a fever left him totally deaf. He had uncle also named Laurent Clerc, who heard about the school for the deaf in Paris. When he was twelve years old, his uncle brought him to Paris and took him in the Royal Institution for the Deaf. In 1816, his eight year as a teacher, an event happened which changed the course of his life. He met a young idealist from America, Thomas Hopkins Gallaudet, who had gone to Paris to learn the best method of educating the deaf. Gallaudet could spend three months at the Royal Institution. He realized that Clerc had the expertise and "deaf experience" to help him fulfill his mission of found the first school for the deaf in America. Clerc became the assistant. Clerc and Gallaudet rode on the ship. Gallaudet taught Clerc the English language and Clerc taught Gallaudet sign language. They arrived in New York on Aug.9th. Gallaudet was Clerc's interpreter and Clerc gave many speeches. They spent the next seven months traveling throughout the east, from Boston to Philadephia. They also interviewed parents of deaf children. The first school was established at Hartford. It opened on April 15, 1817. Gall...

What is swatch

Marketing planning – Introduction Author: Jim Riley Last updated: Sunday 23 September, 2012 Introduction A plan is a way of achieving something. Your revision plan is a way of helping to achieve success in business studies exams. The Christmas present shopping list is a simpler example of a plan – a way of ensuring that no-one gets missed on 25 December. In business, It Is no different.If a business wants to achieve something, It Is more likely to do so with a well-constructed and realistic plan. What does planning involve? Planning involves: ? Setting objectives, quantifying targets for achievement, and communicating these targets to people responsible for achieving them Selecting strategies, tactics, programmes etc for achieving the objectives. The whole topic of planning brings with it some Important terminology that it is worth spending time getting to know well.You will come across these terms many times In your study of marketing (and business studies in general): Strategy Strategy is the method chosen to achieve goals and objectives Example: Our strategy is to grow sales and profits of our existing products and to broaden our business by ntroducing new products to our existing markets Tactics Tactics are the resources that are used in the agreed strategy Example: We will use our widespread distribution via UK supermarkets to Increase sales and existing products and Introduce new products Goals Goals concern what you are trying to achieve.Goals provide the â€Å"intention† that influence the chosen actions Marketing planning – values and vision Introduction to Values and Vision Values form the foundation of a business' management style. Values provide the Justlflcatlon of behaviour and, therefore, exert significant Influence on marketing decisions. hy are values Important in marketing? Many Japanese businesses have used the value system to provide the motivation to make them global market leaders.They have created an obsession about winning that is communicated at all levels of the business that has enabled them to take market share from competitors that appeared to be unassailable. For example, at the start of the 1970's Komatsu was less than one third the size of the market leader – Caterpillar – and relied on Just one line of smaller bulldozers for most of Its revenues. By the late 1980's it had passed Caterpillar as the world leader in earth-moving quipment.It had also adopted an aggressive diversification strategy that led it into markets such as industrial robots and semiconductors. If â€Å"values† shape the behaviour of a business, what is meant by â€Å"vision† and how does it relate to marketing planning? To succeed In the long term, businesses need a vision of how they will change and Improve In the future. The vlslon of the business gives It energy. strategy. What are the components of an effective business vision?Davidson identifies six requirements for success: â €“ Provides future direction – Expresses a consumer benefit – Is realistic – Is motivating Must be fully communicated – Consistently followed and measured Example: Our goal is to achieve market leadership in our existing markets Objectives Objectives are goals that can be quantified Examples: – We aim to achieve a market share of 20% in our existing markets – We aim to penetrate new markets by achieving a market share of at least 5% within 3 years – We aim to achieve sales of growth of 15% per annum with our existing products Aims Aims are goals that cannot be measured in a reliable way.However, they remain important as a means of providing direction and focus. Examples: We aim to delight ur customers Marketing Study Note Home I Latest Marketing Resources from the tutor2u Blog I Marketing Revision Quizzes Marketing Objectives Introduction to marketing objectives Let's face it. Of the four main functional areas ofa business, market ing has to be the most important! Marketing is at the heart of a business.Remember the definition of marketing: â€Å"The process of identifying, anticipating (predicting) and satisfying customer needs profitably' Almost every activity that a business undertakes can be linked back to this definition, whether it is: Raising finance to support an investment n new product development Introducing quality assurance and lean production to improve product profitability Training staff to improve customer service standards Ultimately, almost every functional activity or objective can be linked back to marketing.A similar picture emerges when you consider how corporate objectives link to the functional objectives for marketing. Typical corporate objectives might be to: Bea market leader within 5 years To grow market share by 5% in core markets To become the most trusted and recognised brand in our industry Each of these has a strong marketing element. Marketing objectives need to be seen as part of a hierarchy of objectives, in the sense that they are shaped and informed by the corporate objectives.A corporate objective influences a marketing objective, which in turn shapes the marketing strategies and marketing tactics employed: Marketing planning – the mission statement Mission A strategic marketing plan starts with a clearly defined business mission. Mintzberg defines a mission as follows: â€Å"A mission describes the organisation's basic function in society, in terms of the products and services it produces for its customers†. A clear business mission should ave each of the following elements: Taking each element of the above diagram in turn, what should a good mission contain? (1) A Purpose Why does the business exist?Is it to create wealth for shareholders? Does it exist to satisfy the needs of all stakeholders (including employees, and society at large? ) (2) A Strategy and Strategic Scope A mission statement provides the commercial logic for the business and so defines two things: – The products or services it offers (and therefore its competitive position) – The competences through which it tries to succeed and its method of competing A usiness' strategic scope defines the boundaries of its operations. These are set by management. For example, these boundaries may be set in terms of geography, market, business method, product etc.The decisions management make about strategic scope define the nature of the business. (3) Policies and Standards of Behaviour A mission needs to be translated into everyday actions. For example, if the business mission includes delivering â€Å"outstanding customer service†, then policies and standards should be created and monitored that test delivery. These might include onitoring the speed with which telephone calls are answered in the sales call centre, the number of complaints received from customers, or the extent of positive customer feedbackvia questionnaires. 4) Valu es and Culture The values of a business are the basic, often un-stated, beliefs of the people who work in the business. These would include: Business principles (e. g. social policy, commitments to customers) Loyalty and commitment (e. g. are employees inspired to sacrifice their personal goals for the good of the business as a whole? And does the usiness demonstrate a high level of commitment and loyalty to its staff? ) Guidance on expected behaviour – a strong sense of mission helps create a work environment where there is a common purpose What role does the mission statement play in marketing planning?In practice, a strong mission statement can help in three main ways: It provides an outline of how the marketing plan should seek to fulfil the mission It provides a means of evaluating and screening the marketing plan; are marketing decisions consistent with the mission? It provides an incentive to implement the marketing plan Marketing planning – the link with strate gy Businesses that succeed do so by creating and keeping customers. They do this by management constantly have to assess which customers they are trying to reach and how they can design products and services that provide better value (â€Å"competitive advantage†).The main problem with this process is that the â€Å"environment† in which businesses operate is constantly changing. So a business must adapt to reflect changes in the environment and make decisions about how to change the marketing mix in order to succeed. This process of adapting and decision-making is known as arketing planning. Where does marketing planning fit in with the overall strategic planning of a business? Strategic planning (which you will cover in your studies of â€Å"strategy' is concerned about the overall direction of the business.It is concerned with marketing, of course. But it also involves decision-making about production and operations, finance, human resource management and other bus iness issues. The objective of a strategic plan is to set the direction of a business and create its shape so that the products and services it provides meet the overall business objectives. Marketing has a key role to play in strategic planning, because it is the Job of marketing management to understand and manage the links between the business and the â€Å"environment†.Sometimes this is quite a straightforward task. For example, in many small businesses there is only one geographical market and a limited number of products (perhaps only one product! ). However, consider the challenge faced by marketing management in a multinational business, with hundreds of business units located around the globe, producing a wide range of products. How can such management keep control of marketing decision-making in such a complex ituation? This calls for well-organised marketing planning.What are the key issues that should be addressed in marketing planning? The following questions lie at the heart of any marketing (or indeed strategic) planning process: Where are we now? How did we get there? Where are we heading? Where would we like to be? How do we get there? Are we on course? Why is marketing planning essential? Businesses operate in hostile and increasingly complex environment. The ability of a business to achieve profitable sales is impacted by dozens of environmental factors, any of which are inter-connected.It makes sense to try to bring some order to this chaos by understanding the commercial environment and bringing some strategic sense to the process of marketing products and services. A marketing plan is useful to many people in a business. It can help to: Identify sources of competitive advantage Gain commitment to a strategy Get resources needed to invest in and build the business Inform stakeholders in the business Set objectives and strategies Measure performance justification of behaviour and, therefore, exert significant influence on marketing e cisions.Why are values important in marketing? Caterpillar – and relied on Just one line of smaller bulldozers for most of its revenues. markets such as industrial robots and semiconductors. If shape the marketing planning? To succeed in the long term, businesses need a vision of how they will change and improve in the future. The vision of the business gives it energy. It helps motivate employees. It helps set the direction of corporate and marketing providing better value for the customer than the competition. Marketing Marketing planning – values and vision